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What does it take to be an extraordinary leader?   Are they born with it or made? When it comes to leadership, most people concentrate on what you do.   That is only half of it.   It starts with your “Why”.   You have to know your “why” because...

Developing a value proposition takes some time and patience. A real value proposition is more than a catchy tagline. For it to have impact, you have to know your customer and your business both from intellectual and emotional intelligence. In addition, you have to understand...

Communication can be defined as a process of conveying a particular message by one person to the other. It is primarily a mutual conversation done between two people or groups.  It is a critical function in organizations, from the very small to the very large....

Every entrepreneur or salesperson has faced challenges selling their products and services.  It is part of the sales process journey.  We have been taught to listen to prospects and customers through the discovery phase and then to present a solution that best solves their problem...