Does Influence Work Best to Build Your Business?

Have you ever truly assessed why you do what you do in business?  Does your business and audience align with your core values and beliefs? While there are people who truly know this about themselves, there are many that do not and go through the motions looking for shortcuts to generate revenue.  Many do not […]

Develop & Execute Your Value Proposition

Developing a value proposition takes some time and patience. A real value proposition is more than a catchy tagline. For it to have impact, you have to know your customer and your business both from intellectual and emotional intelligence. In addition, you have to understand how your product or service aligns to your audience. So […]